Back to basics how- propaganda works
By Robert Rundo
I was doing some scrolling and came across one of those “man on the street” videos. Some guy with a mic was asking a group of drunk thots outside a nightclub what they thought about race and other political topics.
First off, these girls could barely stand. They were slurring their words, laughing, stumbling, he really thought he was going to get a coherent conversation out of that? Second who cares what drunk club girls think? What did he expect, that they’d suddenly turn around and start quoting Julius Evola into the camera?
This is what he thinks propaganda is filming thots at their lowest and posting it like “Look! This is why the West is collapsing.”
And sure, maybe there’s some truth buried in there but that doesn’t make it good propaganda. Not even close.
And maybe the worst part this guy looked like a dork, hunched posture, zero presence. Like if the Virgin vs Chad meme came to life and tried to lecture you about race realism. You wanna make propaganda? Start by not looking like a substitute math teacher.
If you’re going to shove a mic in someone’s face, look like you represent the ideals you claim to hold. Otherwise, youre just making the rest of us look bad
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See, there’s a problem in this scene, right-wing propaganda stopped being aspirational. It started being despair porn. Clip after clip of white people getting stomped, raped, erased. Like we’re supposed to see this, get mad, and suddenly become Spartans. That’s not how this works. That’s not how people work.
You don’t recruit warriors by showing them defeat.
You don’t inspire brotherhood by showing nothing but betrayal.
This isn’t propaganda. It’s psychic castration.
Ask yourself what does your media make people feel? Rage? Sure. But rage without direction turns into isolation, bitterness, and clickbait addiction. We’ve got guys posting almost like they are bad actors , trying to demoralize you. “Look at this poor white kid who got jumped. Sad, right? Stay home. Hide. Go live in the woods and learn Morse code.”
Great plan. This is how well have revolution.
No one’s saying go start a street war. But stop selling victimhood as realism. Stop pretending nihilism is strategy.
Back when I launched the Active Clubs, there was no slick manifesto. No TED Talk. No click funnel. Just media tight, lean, real. Videos that looked like something out of a Riefenstahl dream but cut for the 21st century. Brotherhood. Power. Men in motion. Not victimization.
Guys didn’t join because they hated the world. They joined because they saw something worth becoming.
That’s what real propaganda does. It doesn’t just expose rot it shows a way out. It doesn’t just say, “The world is ending,” it inspires, “Build something stronger, make radical change.
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And right now, too many of us are building despair.
We should be doing the opposite. We should be showing strength. Encouraging men to lead. To get strong, sharpen up, be the type of guy that others follow not retreat into a black hole of “everything’s lost.”
All this doomscroll content? It’s psychological rot. I don’t care how many red pills you’ve taken if your brain is swimming in daily trauma reels, crime stats, “look what they did to this poor guy” videos you’re not becoming “based”. You’re becoming broken.
It’s blackpill junk food, and it rewires your brain like porn. Constant cortisol spikes, constant victim imagery. It turns fighters into observers. Strategists into couch philosophers. Warriors into fatalists.
Victory starts in the mind. And if your mental map says, “Were fucked,” then guess what? You are.
the enemy didn’t have to defeat you. You did it yourself with clips, with trauma porn disguised as right wing propaganda.
It’s become such a default setting in the right wing scene, its either endless blackpill despair or just hot takes. Rarely do you see something inspiring. Rarely does a post say: “We’re building something. Here’s the proof.
You want good propaganda? Look at the best. Look at Riefenstahl. Triumph of the Will didn’t waste time constantly talking about our enemies and the plight of the german people. She showed discipline. Order. Vision. Power. She showed a future that made people want to take part.
I’ve been doing this a long time. I’ve seen the change since 2016. We’re in a better spot than people think but only if we stop acting like it’s already over. We’ve cracked the surface. The window is open. But what people see through that window will decide everything.
And if what they see is constant despair, constant rage, constant humiliation?
They’ll keep walking.
What you put out is what you attract
bottom line?
The media you put out determines who shows up.
If all you’re posting is blackpill trash, guess what kind of guy you're going to attract? Not the strong. Not the loyal. Not the brave.
Because no one wants to be remembered as a victim.
No one wants to be remembered as a bitch.
Stop being the enemy’s echo chamber.
Yes, we should know what’s happening. But awareness is not a substitute for action and it’s not an excuse to marinate in misery.
Take the white pill instead.
Post the opposite. Show guys training.
Show men lifting each other up.
Show families. Show unity. Show the kind of life worth defending.
Because victory starts in the mind.
And your feed is either a war drum or a funeral march.
You choose
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